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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Accessibility Matters - Empathy from Exposure

To know the right solution, you have to know the 'right' people, which makes exposure to those who people who benefit from accessible design integral…
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Islandora and Drupal Shops: the Challenges and Successes -- Part Two of an Interview with Susan Brown

Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…
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Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…
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Digital Echidna takes home award in the 2018 WebAwards competition

Digital Echidna has received the 2018 WebAward Standard of Excellence award for its work on its client, Amico Corporation, website. The recognition…
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DiGiorno's Twitter Carelessness a Lesson in Chasing Next

Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…
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Accessibility Matters - Technology's Promise Must Be Augmented by Humanity's Will

Today is the United Nation's International Day of Persons with Disabilities. Its theme, this year, is " Sustainable Development: The Promise of…
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The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…
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Thriving or Merely Coping? When Good May Not Be Good

There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
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Accessibility and Everyday Emergencies

When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…
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Accessibility Can’t Just be Lip Service; Words Must Have Weight

They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…
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