Key Non-Visual Signs for Visually Impaired Online Navigators
Following Jay's post, I've been thinking a lot about what "sign posts" I use to find my way around a site. In the "real world," I use cardinal…
AODA at 10 - We're Still on the Path
Allegedly, we're halfway there. The Accessibility for Ontarians with Disabilities Act (AODA) was introduced in 2005 with the goal of making the…
How to satisfy users and internal stakeholders
One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…
Shining a Light on Accessibility - The Importance of Being 'Seen'
"I want to be seen in a positive light, rather than not seen at all. I want to be seen as a contributor and I want to be seen for my potential." It…
2018 - A Year in Review
The office has been pretty quiet the last week and a half. Many on the Echidna team have been taking a well-deserved break and enjoying the holidays…
What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
Facing WCAG 2.1 Compliance? Your Guide to Meeting Accessibility Standards
Author Jay Ménard Sometimes, when the future looks uncertain, it pays to look to the past for guidance. For many public sector institutions in the…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
This is Sparta: Fighting the Battle for Quality Blogs
A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…
These "Likes" Weren't Earned -- They Were Forced!
More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…