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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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Echidna Blog

Strike a Happy Balance

Many times we have clients approach us with great ideas, but they do not have the budget to match. In a service industry, we always strive to make the…
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Digital U for a Digital You 301 – What Do You Want?

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
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I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
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Allegedly, we're halfway there. The Accessibility for Ontarians with Disabilities Act (AODA) was introduced in 2005 with the goal of making the…
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Writing For the Web

Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…
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A Look Back at Drupal MidCamp

Last week Andrew wrote about how Echidna was all-in for Drupal MidCamp in Chicago, IL. Today, Fatima Khalid shares her impressions of the trip, the…
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Thoughts On Drupal 8.8 Minor Release

Drupal 8.8 released yesterday, December 4th. This will be the last batch of new features before Drupal 9 drops June 2020. All that is left is one…
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Don't Just Aggregate, Curate and Add Value

I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…
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Putting the Action Back in Global Accessibility Awareness Day

Thursday, May 18, 2023 is Global Accessibility Awareness Day, but at this point, it may be worthwhile to retronym GAAD to Global Accessibility Action…
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Smart Date Module Puts a Premium on Time, User Experience

Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…
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