The Power of Personalization
The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…
UX for Health Care Websites: Putting the patient first
Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between…
Looking Back to Look Forward
We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems
Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…
Discourage Bots Not Humans - CAPTCHA Challenges to Accessibility
The Completely Automated Public Turing Test to tell Computers and Humans Apart – otherwise known as CAPTCHA – is the bane of my online existence. This…
Even More Lessons From the Fringes
When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…
Acquia Certified Cloud Pro, At Your Service!
Our namesake, the echidna, is an adaptive, resourceful animal. It is a fitting mascot for Digital Echidna, because we exist in a digital environment…
Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business
Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
Last Stop for Drupal 7: Why to Upgrade Before EOL
Drupal 7’s end-of-life date has officially been extended to January 5, 2025 — but waiting to upgrade now has added risks. Though site owners have some…
No One-Size-Fits-All Approach to Accessibility
The simple fact of the matter is that there is no one-size-fits-all solution to accessibility issues. So understanding the differing needs of persons…