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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

A First Few Steps Towards a Brighter Future

It looks like I’ve got a bad case of Back-to-School Fever! This morning, I dropped off my boys at school and shortly thereafter, I had the pleasure of…
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Echidna Blog

Home Page Not Dead, But It Can Suffer from Drive-Bys

The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
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Coming Through in the “Clutch” -- Three Ways We Strive for Continuous Improvement

Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much…
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Echidna Blog

Passionate Neutrality -- Biz Writing at its Finest

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
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Echidna Blog

Putting Automation to Work for You and Your clients

There is an old saying that “you shouldn’t work for a computer, a computer should work for you.” I know we often get frustrated with those daily…
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Echidna Blog

Improving Site Performance: A Deeper Dive on Page Load (Part Two)

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…
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Smart Date 2.0: Let's Do This Again!

The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…
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Echidna Blog

Entropy is Inevitable, Expending Energy -- Yours or Ours -- Can Delay the Chaos

Labour Day weekend is kind of that last kick at the ol’ relaxational can for summer. Today, the kids are off to school and, as Andrew mentioned last…
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Social Media 2012 – The Year in Review Part I – The Bad

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…
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Echidna Blog

The RFP Ritual ... Should You Respond?

With more businesses using technology to purchase services, the Request for Proposal or "RFP" has definitely become a popular vendor selection tool. I…
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