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Echidna Blog

The Ultimate UX Research Question Answered

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…
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Echidna Blog

Plotting Your Road Map to Online Success

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…
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Echidna Blog

COPE-ing with Copy 201: Does Size Matter?

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
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Echidna Blog

Open Data, Open Source -- Open Possibilities

A commitment to openness is a commitment to progress -- which is why today's the perfect day for us to kick off a celebration of open-source…
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Echidna Blog

Be seen, but Don't just be a facade

It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…
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Echidna Blog

Observations from my First Hackathon

Hackathons. These marathon computer-programming competitions generally involve spending the day (or days) with strangers, forming teams around a…
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Echidna Blog

Politically De-Motivated - Messaging Lessons from the Campaign Trail

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…
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Echidna Blog

Graduating Your College or University Website to Drupal 8

The question most struggle with as Drupal 7 reaches end of life is whether to move to Drupal 8 now, or wait and start fresh with Drupal 9…
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Echidna Blog

Intranet Introspection: How to Keep Your Project On Track Once It Has Left the Station

Last week I covered some pointers on the bid process and how to ensure you get the right vendors coming to the table. Now let’s cover the start of…
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Echidna Blog

Let’s Talk About Sex, Baby

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • eCommerce Development
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      • MarTech Migration
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      • CDP Strategy
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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