Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
Why Linking Your Tweets to your Facebook is a Bad Idea
Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…
Write for the Humans
An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…
This is Sparta: Fighting the Battle for Quality Blogs
A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…
The ROI of CSR is More than Dollars, it’s About a Sense of Community
Tonight a few Echidnas will be “attending” the Pillar Community Innovation Awards, celebrating some of those individuals and organizations who have…
A guide to style guides -- How to Keep your content in Fashion
Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
What Your Web Development Partner Wants You To Know
Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…
What's the Deal with Mega Navs?
When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…
Why Do Consumers Take To Social Media to Voice Their Problems?
If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its…
News Update: Upcoming Drupal Contribution & Learning Opportunities in London, Ontario
At Digital Echidna, we're committed to open-source technology. In particular, we're proud of our standing as Southwestern Ontario's leading Drupal…