How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
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Delivering on your Customer's Expectations? That's music to their ears
Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…
Politically De-Motivated - Messaging Lessons from the Campaign Trail
How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…
Trolling Through the Muck Can Lead to Business Gold
Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…
Making the Move
LONDON, ON – Northern Commerce, Canada’s fastest growing full-service eCommerce agency, announced plans today to expand into a 30,000 square foot…
Two of London's Top Digital Agencies Partnering for Strategic Growth
For Immediate Release: LONDON, ON — June 18, 2020 — Two of London’s most innovative digital agencies, Northern Commerce and Digital Echidna, have…
Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
Precious Little to Celebrate for NDEAM - But Your Small Efforts Can Help
“Celebrating Disability Inclusion for More than 70 Years” the US department of labour site proudly proclaims. But for many on both sides of the border…
Home, Individuality, is in the Details
Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…
The Opportunity for Women in STEM - How We Can Eliminate Barriers
The key to taking advantage of an opportunity is to be aware that the opportunity exists. If you don’t see it, it can be a challenge to be it, which…