Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…

“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

Later this week, I’ll be presenting at the Bay Area Drupal Camp (BADCamp). But instead of waking up and looking out of a hotel window at the sprawling…

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…

To paraphrase Wilford Brimley, the best reason to ensure your Web site is accessible is simple: “ It’s the right thing to do.” But if you're a…

Is your Businesses interested in growing its local customer base - Advanced Twitter Search can be a powerful tool that many aren't using. Several…

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

So… now what? Earlier this year, we did a four-part series (see links at the bottom of this article) on how to ensure your Website meets the standards…

Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…