There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…

Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…

During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…

Even Mother Nature could not stop the Echidna team from celebrating our successes over the last year. Many changes have happened; we moved to a new…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…

Let me just say this: in Canada, we do Thanksgiving right. I know it’s a big deal for our friends in the States -- and then there’s the whole four-day…