Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified
At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
Not So Black and White - Or Black and Blue or White and Gold
Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Winning Web Solutions Requires a Team Effort
This evening, the Echidna team will be gathering together in a private box to watch our junior hockey team. It’s a great opportunity to leave the shop…
How Can I Get My Web Project Back On Track?
The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…
Using Text Messaging in your Lead Generation
Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…
Digital U for a Digital You 201 -- Who Are You?
In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
Language Matters - 2016 in Review
In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…
Artistic Lessons Apply No Matter What the Audience, Organization
Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…
In a Bad Situation? Language Matters
Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…