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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
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How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy

When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
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Echidna Blog

A Structural Model for Effective Anonymous Commentary

Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…
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The Gift that Keeps on Giving: Steps to Ensure a Successful Intranet Launch

With the holiday season fast approaching, many retailers are in full swing marketing their products to help us check items off our list. However…
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How to Contribute to Drupal: Documentation

If you’re a developer, you have skills that the average bear looks up to -- often with awe and sometimes with genuine confusion. You don’t need to…
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Echidna Blog

The Changing Media Mix

Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
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Quality Content - Learning the Universal Language

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
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Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
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Echidna Blog

Social Media Best Practices

Social Media is everywhere and it is starting to play a major role in the workforce as part of a company’s marketing strategy…the question becomes…
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Echidna Blog

Growing A Local Customer Base Through Twitter

Is your Businesses interested in growing its local customer base - Advanced Twitter Search can be a powerful tool that many aren't using. Several…
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