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Echidna Blog

Why It's Essential to Put Your Business in the Palm of Your Customers’ Hands

There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…
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How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983

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For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…
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2018 - A Year in Review

The office has been pretty quiet the last week and a half. Many on the Echidna team have been taking a well-deserved break and enjoying the holidays…
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What do you have to get excited about? Perhaps you’re excited because it is FINALLY springtime (well it was last week any ways). Or maybe you’re…
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Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
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My Card Says Plumber, But I Am a Doctor on the Weekend ...

Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…
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What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
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