There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…

We know there are lots of caring companies in this community -- so we invite you to join us in participating in Imagine Canada's Caring Company…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…

Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…

All too often we plan our days around trying to get as much done as possible. We’re always moving forward and forgetting to pay attention to the…

You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…

As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…

Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows…