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Echidna Blog

Dress for Success -- The Politics of Wearing the Right Message

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…
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Full Disclosure: Integrity in Writing

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…
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The Perils of (Mis)Communication

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Defending Our Street Hockey Title

Navigating the digital landscape can be a daunting task, not to mention planning, organizing and running a national street hockey tournament! Hockey…
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In October of 2009, Soren Gordhamer, blogged on Mashable.com “ The 5 Ways in Which Social Media has changed our Daily Lives”. Particularly of interest…
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Try Blogging, Video-blogging or Social Media in 2011!

A recent article posted on StumbleUpon.com – gives 4 tips on “How to Market Really Boring Products” by James Adams. To me, this article was of great…
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The Opportunity to Make a Difference

You're never too old -- or too young -- to start. And when it comes to volunteering, starting younger can lead to community support becoming a valued…
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Beyond Disabilities: The Business Opportunities of Web Accessibility.

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If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
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Why does my website look different in Firefox and Internet Explorer? Where are my rounded corners? If you’re a web designer, developer or maybe an…
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We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
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