We’re Down with UXC (Yeah, You Know Me!)
A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
Facebook adopts a democratic policy process
Merely weeks after quietly changing their terms of service, Facebook attempts to minimize the backlash by letting its members have input into any…
Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
Creating a Successful AdWords Campaign
As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
3 UX Tips For Your Higher Ed Website
Need to Know Empathetic website design can help higher education institutions connect with tech-savvy prospective students Understanding the emotional…
Hindsight In 2020 - New Ways to Do Business Powered by the Consistency of Change
Early morning on Mar. 14, 2020, I boarded a flight at the Erik Nielsen Whitehorse International Airport after four wonderful days in one of Canada’s…
A Tale of Two Keynotes
A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…
How to Turn Your Holiday Data Into Year-Round Sales
Need to Know Fifty percent of holiday shoppers will try out new brands, and 40% will return to familiar retailers during the holidays, creating ample…
What Northern’s Yellow Pencil Acquisition Means for Your Public Service Digital Strategy
Need to Know Northern's acquisition of Yellow Pencil expands its capabilities in marketing, CMS and DXP development, eCommerce, and analytics…
Connecting the Dots: Braille in the Digital Age
Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant…