The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
Turning Adobe’s Embedded AI into Real Marketing Performance
Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…
Be Good at Bearing Bad News
It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…
Acquia Engage Boston: Shaping the Future of Digital Transformation
Northern is proud to return to Acquia Engage Boston as a Silver Sponsor, continuing a tradition of participation that dates back to the event’s…
A 360-Degree Approach for an Accessible Path to Success
It's easy to pay attention to the big challenges that are right in front of our face, but to get a true view of the issue, you need to apply a 360…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
Language Matters -- Who the F*** Do You Think You Are?
If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…
Real Talk on Plain Language
Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
Building Stories
It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…
Putting London on the Drupal Map
This weekend, 42 centres in 20 countries around the world will be coming together to participate in the 2015 Drupal Global Sprint Weekend. London will…