From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…

The desire to find low-cost, high-convenience and accessible solutions is quickly transforming eLearning into the predominant global educating force…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…

Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…