A Not-By-The-Book Guide to Copywriting and Editing
I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
First-Time Presenting at Drupal’s “Show,” but Prepared to Swing for the Fences
To paraphrase John Fogerty, “Put me in coach, I’m ready to play [clap, clap-clap] today. Put me in coach, I’m ready to play today. Look at me, I can…
Taking a Bite Out of the Forest City for PSEWeb
The calendar has changed and August is upon us. And in less than two weeks, PSEWEB will be hosted in Digital Echidna’s hometown of London, Ontario…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
The Book on Change – Ensure Your Content Represents You Today
Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…
Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
Seeing A Bright Future During Our Week at IPSW
We're always amazed by the quality of the talented youth that are coming out of our post-secondary institutions. Last week was no different as we were…
Reimer's Campaign a Net Gain for Social Networks
I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…
Drupal Development in London Ontario
If you've ever been to the top of One London Place and looked out, you can see why we're called The Forest City. At the ground level, it's easy to…
Dress for Success -- The Politics of Wearing the Right Message
The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…