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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Providing Examples, Removing Barriers to Opportunities Key to Inclusivity Efforts

Earlier this week, I was watching 60 Minutes and they presented a segment on some initiatives that some organizations are working on to close the sex…
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Love Local: Echidna Staff Recommendations

Local businesses give a community its flavour. When you personally know the people behind the business or are buying local products and services, you…
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Growing A Local Customer Base Through Twitter

Is your Businesses interested in growing its local customer base - Advanced Twitter Search can be a powerful tool that many aren't using. Several…
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Don't Just Aggregate, Curate and Add Value

I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…
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Making Space at the Table Key to an Accessible Ontario

Accessibility is a part of a larger commitment to diversity -- one that, as a society, can allow us to grow, adapt, and thrive based upon a foundation…
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Observations from my First Hackathon

Hackathons. These marathon computer-programming competitions generally involve spending the day (or days) with strangers, forming teams around a…
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Don’t Just Curate, Create

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…
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Social Influence - Would someone please explain what it means?

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
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The Spin Cycle

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
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Kicking Off a Month of Accessibility By Putting Ability First

For a few years now, Digital Echidna has put accessibility at the fore of everything it does. And with the Ability First Champion Awards less than a…
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