The Five “Be”s of Crisis Communication
At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
AODA - Less Confusion, More Community
Twelve years in and the Accessibility for Ontarians with Disability Act still serves to confuse and confound many people. Where do I start? Will I be…
What Your Web Development Partner Wants You To Know
Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…
Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
Captioning -- How Not to Get Lost in Translation
For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…
The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
Digital U for a Digital You 501 -- What's Next?
So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…
AODA at 10 - Slow Progress, Questionable Buy-In
A couple of weeks ago, Jay looked at where we are halfway to the 2025 goal set by the Accessibility for Ontarians with Disabilities Act (AODA). He…
7 Omnichannel Tactics to Drive BFCM Revenue
Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…