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Echidna Blog

Ensure Your Presentation Complements - Not Competes With - Your Message

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…
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Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems

Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…
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Keeping Blue Beanie Day Top of Mind (and Head!)

This year, with the Accessibility for Ontarians with Disability Act’s (AODA) Jan. 1, 2021 deadline for website compliance fast approaching, Blue…
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Questioning the Census -- Mandatory Accessibility Mandates Clarity

When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…
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AODA and You: What’s in it for me?

There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…
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Finally somes new shoes...

According to the old proverb, the shoemakers children always go without shoes. Seems the same also goes for the web development company trying to…
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Accessibility is a Journey - Long-Term Strategies to Keep You on the Right Path

The Jan. 1, 2021 deadline for AODA website compliance is fast approaching. Some may see it as an end to a 16-year effort; others appear to be treating…
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I Hate My Website ...

Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…
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An Engaging Site Leads to an Award Nomination

Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…
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Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom

It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
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