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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Business Cares drive goes over top

In the face of plant closings, layoffs and tough economic times, London businesses banded together to beat their goal for the Business Cares Food…
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Mobile Marketing

Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…
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Is Social Media An Addiction?

I recently read an article listing “ 20 Ways to Tell If You Use Social Media Too Much” and a few of my favourite posts were: You are going to spend…
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Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…
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Tips for Choosing your Web Host

Where to host your (new) website is often a difficult decision for clients to make. With so many web hosting services out there – it can be a tough…
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LONDON, ON – Heading into their third season of sponsoring the London Lightning, local tech company Northern Commerce is ramping things up with a…
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When it Comes to Web Standards and Accessibility, Being Blue is a Great Thing

If you’ve noticed your social feeds are turning blue, it’s got nothing to do with the November blahs and everything about supporting blue beanie day…
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Know Your Audience - the Public

In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
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World Sight Day 2014 - A Vision We Can All Share

On this World Sight Day 2014, I'd like to reflect on the status of the blindness community as I see it. All opinions herein are my own and many of my…
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Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
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