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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Why It’s Time to Invite Social to the Corporate Party

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
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AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
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A Note of Thanks

This weekend, we in the Great White North, celebrate Thanksgiving. It's a time of family, togetherness, and, of course, a three-day weekend. I wanted…
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Let’s take a look at three award-winning sites today, to see beautiful examples of modern design that exercise UX, UI, information architecture, and…
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A Not-By-The-Book Guide to Copywriting and Editing

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
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OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…
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The question on everyone’s mind: “why am I reading about holiday marketing strategy when it’s still beach season out?” Because the time between now…
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Sustainability May Not Be as Flashy, but It’s Just as Exciting

When you look at the Growth 500 list, you see some eye-popping numbers -- triple-digit and even quadruple-digit growth, in some cases. And while I’m…
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Montreal Dining Guide Redux -- Drupal North 2019 Edition

I am really looking forward to connecting with the Drupal community for three days of learning, sharing and Drupalling. We like to support Drupal…
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Social Media 2012 – The Year in Review Part II – The Good

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…
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