Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
Where Tech Fails, Humans Can Prevail
When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
Eleven Steps to Help You Effectively Address and Resolve Online Accessibility Issues
While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
Islandora and Drupal Shops: the Challenges and Successes -- Part Two of an Interview with Susan Brown
Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…
All the World's a Stage - Messaging Lessons from Home County
It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
Accessible Hiring: Right Idea; Historically Wrong Approach
Today marks the end of Disability Employment Awareness Month. And as much as Digital Echidna as a company and I, individually, are strongly involved…
Remote Control: Helping Employees Feel Included, No Matter Where they Are
From a practical point of view, offering workers the ability to work remotely (or from home) can solve a lot of problems. For people with disabilities…
Accessibility Can’t Just be Lip Service; Words Must Have Weight
They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…
Finding Your Inner Spoonman
Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…