Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…

In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…

A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…

[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…

Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day…

Sometimes, despite having full (though corrected) vision and being able-bodied, you just can't see some of the amazing things that this world has to…

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…

If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…