The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
Promising Marrakesh Ratification Limited by Delays by Those who could help most
Canada recently signed off on a landmark treaty that could have far-reaching impact on ending the "book famine" for those requiring accessible…
A Day in the Life of a Digital Project Manager
Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
Opportunities And Awards Abound At Acquia Engage 2019
We’re packing our bags and getting ready for the annual Acquia Engage conference, this year in New Orleans. Acquia Engage brings together hundreds of…
Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom
It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
Digital U for a Digital You 401 -- Know Your Limits
We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…
Stumped for Ideas? Go Back to the Future for Inspiration
For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won…
Digital Echidna takes home award in the 2018 WebAwards competition
Digital Echidna has received the 2018 WebAward Standard of Excellence award for its work on its client, Amico Corporation, website. The recognition…
All the World's a Stage - Messaging Lessons from Home County
It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
Where Can You Find Success? Just "READ"
While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…