Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…

Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…

At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for…

Facebook offers its users a window into the worlds of their friends, families, and colleagues. However, for visually impaired and blind users, that…

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…

Did you know that not all guidelines of the Web Content Accessibility Guidelines (WCAG) 2.0 are required under the Accessibility for Ontarians with…