The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…

After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…

Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…

Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…

Happy Canada Day everyone! The Echidna office will be shut down tomorrow and hopefully most of you will be out enjoying the festivities (or just…

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…

Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…

Today we wanted to do more than just shake a few hands, offer some advice, and share a few hearty well wishes. Today we wanted to give the attendees…

Over the past few weeks Twitter has been a large discussion topic in our client meetings - some people are ready to jump on board, while others are…