Going on the Record - An Inside Look at an Echidna Process
Each RFP we are invited to participate in starts a process. A ritual. We identify a solution, write the proposal, submit, and then… we wait. If we are…
How to Boost Video Engagement: A 10 Step Guide
The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…
Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online
We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…
Great Interview + Bad Facebook Profile = NOT HIRED!
After getting past the resume and interview stages some employers are not hiring potential employees because of their online social media profiles…
Echidna Ranked Amongst Canada's Top Web Developers by Clutch
Digital Echidna is proud to have been recognized in Clutch's latest Canadian web development companies leaders matrix, which recognizes leading…
The Best of the Season to You and Yours
I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…
Change Management: The Often Overlooked Secret Ingredient
Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…
Unlock Deeper Customer Insights Using Google Analytics Data
Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…
Does Your Twitter Account Suck - Big Time!?
I consider myself an enthusiastic Twitter user. To me there is nothing worse than seeking out or coming across a Twitter account (especially a…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.