I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

We know there are lots of caring companies in this community -- so we invite you to join us in participating in Imagine Canada's Caring Company…

Let me just say this: in Canada, we do Thanksgiving right. I know it’s a big deal for our friends in the States -- and then there’s the whole four-day…

Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…

Let me paint you a picture. You’ve been working on your company’s new website for 5 months now. The design is perfect, all of the content has been…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…

In just a few short hours, I, along with a number of my colleagues at Digital Echidna, will be hitting the road to DrupalCamp Ohio on the Ohio State…