This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…

As we prepare to enter 2018, we at Digital Echidna are excited about what the future holds. This year is going to see a significant new beginning for…

If you know me, you know that I am on the road. A lot. I like to bring my particular brand of snapping and clapping to trade shows, events, and…

This year truly has been one filled with change. Over the past couple of weeks, you look around and notice the leaves changing colour. This time of…

Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…

There are many people who want to make a difference in their communities. Unfortunately, there are equally as many reasons why people don’t: lack of…

Just a few years ago, Harry Rosen Inc found that consumers weren’t ready to buy its luxury men’s wear online. They worried about using credit cards on…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…