Is Social Media An Addiction?
I recently read an article listing “ 20 Ways to Tell If You Use Social Media Too Much” and a few of my favourite posts were: You are going to spend…
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
It's a New Year, Let's Re-Vamp Our Message
Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…
Lightning + John Howard Society
LONDON, ON – Heading into their third season of sponsoring the London Lightning, local tech company Northern Commerce is ramping things up with a…
When it Comes to Web Standards and Accessibility, Being Blue is a Great Thing
If you’ve noticed your social feeds are turning blue, it’s got nothing to do with the November blahs and everything about supporting blue beanie day…
Generating Content Ideas Should Never Be Random
Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…
Fun, Factual, Focused -- How to Write Headlines that Matter
You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…
How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
How To Create Your Own YouTube Channel
Web videos are becoming an increasingly popular way to display content online (some companies are even turning their blogs into VBlogs or Video Blogs…
Write for the Humans
An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…