Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…

Common courtesy is not always that common – especially when it comes to Internet discourse. While some so-called trolls enjoy playing games with your…

The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…

We’re number (two-hundred-and-forty) one! Earlier today, Canadian Business and Maclean’s released its 30th annual Growth 500 list, and we’re proud to…

Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…

The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's…

In keeping with the theme that swept President Obama into the Oval Office, change has come to the official White House Web site. Almost at the instant…

From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…