Unlock Deeper Customer Insights Using Google Analytics Data
Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…
Questioning the Census -- Mandatory Accessibility Mandates Clarity
When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…
COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
It's iPhone Day!
Today is the day many Canadians have been waiting for – the release of the iPhone4 in Canada! Now depending on how tech savvy you are or how much you…
Is AI Chat Right for Your Organization? 3 Questions to Ask
Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…
A Recipe for UX Success
Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
Clear Communication, Eliminating Jargon Lets Your Message Hit the Button
Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
The Power of Generative AI: Insights from Salesforce Connections 2024
Authored by Sarah Kraushaar, Account Director A couple of weeks ago, I had the opportunity to attend Salesforce Connections in Chicago. If you've been…
Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
Finding the Right Digital Solution? Make Sure You Get the Horse Before the Cart
Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…