Turning Adobe’s Embedded AI into Real Marketing Performance
Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…
Content Isn't King - It's Far More Foundational Than That
I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…
Get Excited!
What do you have to get excited about? Perhaps you’re excited because it is FINALLY springtime (well it was last week any ways). Or maybe you’re…
Does Your Search Need to Get a Cludo?
Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…
Drupal Contribution Day Hosted by Northern
With thousands of active contributors to the development of the Drupal open-source content management system, the strength of the Drupal community…
Echidna’s All In for Drupal MidCamp
A strong Canadian contingent from the Forest City will be blowing into the Windy City later this week as Digital Echidna is all in for Drupal MidCamp…
My Card Says Plumber, But I Am a Doctor on the Weekend ...
Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…
Growing Your Business by Acting Small II -- Internal
It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…
Me Comprenez-Vous? AODA in French
I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…