Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Digital Echidna is proud to be going "back to school" as a silver-level sponsor of the upcoming PSEWEB conference in Montreal. PSEWEB is a conference…

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…

Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…

Are you creating a brand new website, but new to the whole website game? Getting started can be tough, so hopefully you have a great online agency…