Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Two Days of Innovation
Echidnas may generally stick to their burrows -- nocturnal for most of the year and not really fond of the bright lights -- but every once in a while…
AODA at 10 - We're Still on the Path
Allegedly, we're halfway there. The Accessibility for Ontarians with Disabilities Act (AODA) was introduced in 2005 with the goal of making the…
The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
Creating Your Own Job Opportunities Through Networking, Doing
With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
Adobe CJA Date Math: Calculate Date Time Differences In Reporting
Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…
AODA -- Halfway There but Not Actually Halfway There
One of my favourite sports quotes cam during the 2014 NBA draft, when the Toronto Raptors selected Bruno Caboclo with their first-round selection. To…
How Covid-19 is Impacting eCommerce & 6 Strategies to Maximize Success
COVID-19 has greatly impacted brands and retailers as brick-and-mortar has come to a halt in most industries due to lockdowns and social distancing…
A Move Towards Potential
Sure, some of us may have made a wrong turn at Talbot. And, over the next couple of weeks, there will be the inevitable questions about where we now…