The importance of human accessibility testing
It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…
UX for Health Care Websites: The Hospital Foundation Website
There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Celebrating Canada
Happy Canada Day everyone! The Echidna office will be shut down tomorrow and hopefully most of you will be out enjoying the festivities (or just…
Compassion, Consideration Key to Communicating in Our COVID-19 World
Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…
Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
E-Mail and RSS: Two Ways to Get Your Message Out By Going Old(er) School
You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…
Online Training and the Moodle eLearning Management System Solution
Finding the right eLearning Management System solution for your business means understanding all the options. A few months ago I wrote about the…
15 Icebreakers for Drupal Users Group Meetups
Are you hosting a Drupal Users Group Meetup and looking for icebreaker ideas? Here are 15 icebreakers more fun than just simply going around the room…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.