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Echidna Blog

Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
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No Web of Confusion -- AODA Site Compliance Deadline Not Changed by Provincial Announcement

For many organizations that have been fretting about meeting AODA-compliance deadlines, the Province of Ontario appears to have given them the gift of…
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Digital Echidna Recognized as a Top Development Firm in Canada

Since the beginning, our goal has been to balance technical expertise with creative flair when building and designing websites, applications, and…
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Is Print Advertising Dead?

“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…
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The (Sometimes) Inexact Science of Measurement

I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
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Fonts, Colours Influence How Your Message is Perceived and Received

When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…
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Walking a Book

It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into…
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Digital U for a Digital You 301 – What Do You Want?

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
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People Don't Like Change, but What Else is New?

Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…
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AODA and You: First-Hand Answers to Who and Why?

To paraphrase Wilford Brimley, the best reason to ensure your Web site is accessible is simple: “ It’s the right thing to do.” But if you're a…
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