Improving Site Performance: A New Hope For Fast Sites
A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…
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The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching
It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
How can I tell if my site is ready for Drupal 9?
Drupal 9 is coming. Are you ready for it? With the announcement that a Drupal 9 beta version is expected this week, you may be wondering how to know…
9 Crucial Steps for a Successful Migration to Drupal 9
Whether your digital experience is built on Drupal 7 or you have recently launched on Drupal 8, it’s important to upgrade to Drupal 9 to benefit from…
Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers
There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
DiGiorno's Twitter Carelessness a Lesson in Chasing Next
Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…
Chatbots vs. Conversational Agents: Using AI to Overcome Obstacles in Public Service
Need to Know Many Public Service clients need sophisticated conversational agents rather than basic chatbots to save time and costs, and improve user…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Accessibility Matters -- Is Our Aim True?
Designing and developing digital products for everyone should obviously include persons with disabilities, but this is made challenging if the…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…