It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…

If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but…

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…

Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…