Do You Integrate Email with Your Blog?
Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
How to Receive an Accessibility Complaint
In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…
Can Your Phone Augment Reality?
Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
Digital U for a Digital You 401 -- Know Your Limits
We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…
Can’t See Forest for the Blog? Plant Evergreen Content
Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…
Contextualizing Screams - Using Photo, Video, and Text to Share Your Business Passion
Sometimes, in business, the best way to express yourself isn't through words, but through a 'scream.' My music tastes run in cycles. Currently, I'm…
How to Boost Video Engagement: A 10 Step Guide
The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…
Have you been Phished?!
So, like most things that are considered cool sh!t or all that and a bag of chips, there's always the unruly people out there trying to spoil all the…
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…