Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…

I’m currently on the train, en route to Toronto to participate in a meeting of the Employers’ Partnership Table -- a group of various businesses and…

There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Some of you may remember the old Six Million Dollar Man show, with its iconic opening narration that I’m going to paraphrase -- “we can rebuild [it]…

Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…

So, you need to pick a font. Surprisingly enough, this can be a difficult thing to do. The wrong font can turn the most serious of headlines into a…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…

Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…