Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…

When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…

Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…

User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…

“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…

Have you ever wished that could track the number of page hits on your website? Which page on your website is most popular, how much time a user spends…

The Drupal content management system offers a lot for free -- from no licensing fees, to quick-and-easy set-up, to an open-source foundation that…

Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…