The Right Way to Give? That's Up to You
When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…
Northern Awarded Top Web Design and B2B Companies in Canada
London, ON — June 8, 2021 — Northern, an integrated digital solutions agency for leading brands in North America, is honoured to be included among…
A Trio of Tools to Get Your Message Across
How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…
Filling the Void with Facts - Effectively Bearing Bad News
It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
Why Support Level Agreements Can Help Insure Your Website’s Future
There’s an old adage that says something to the effect of, “you don’t need insurance… until you need it.” Whether it’s home or renter’s, auto, or life…
Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through
You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
Social Media 2012 – The Year in Review Part II – The Good
Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
To Successfully Create Content You Need to be a 'People' Person
It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…
Chatbots: Details that Make a Difference
Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…