Thriving or Merely Coping? When Good May Not Be Good
There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Recognizing the Life We Want on the International Day of Persons with Disabilities
Tomorrow's arrival of the International Day of Persons with Disabilities marks an ideal time for all of us to focus on celebrating our diversity…
Why Service Design is Critical for Public Sector Organizations
Author Titus Ferguson Senior Account Manager Service design is the practice of making a service feel like one coherent experience — across teams…
Email Clients and Best Practices – Canada’s Anti-Spam Laws Simplified and Demystified
The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…
Northern Commerce Named One of Canada's Top Growing Companies for the Second Consecutive Year
FOR IMMEDIATE RELEASE London, ON — September 24, 2021 — Northern Commerce, a digital transformation agency that partners with brands disrupting their…
Serenity Now!
Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…
A Day in the Life - An All-Too-True Hypothetical Look at Accessibility
Let’s take a journey on this Global Accessibility Awareness Day in the hope that we can all see that less can be so much more. Let’s look over the…
The Business of Leadership - Managing Humility
Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…
How to Rock Your Conference Presentation
During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…