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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Fake the Social Media Funk and Your Digital Nose’ll Grow

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
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Where Can You Find Success? Just "READ"

While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…
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Nothing Trendy About Quality, Customer-Focused Content

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
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Social Media Can Be a Winner for Sports Organizations

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Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success

Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…
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Deadlines and fines for lack of compliance can be scary things, especially when we’re hanging around in Acronym Land. In this post we hope to show…
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Beyond Disabilities: The Business Opportunities of Web Accessibility.

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If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
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Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
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Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…
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So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…
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