Creating Brand Ambassadors ...
There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…
Why I Drank the Blue Kool-Aid
This month I celebrate one year at Digital Echidna. Over these past 12 months I've worked with clients exclusively on Drupal solutions. I've…
Prioritizing One Group Over Another is Bad Accessibility
I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
The Future of Drupal is Now
Earlier this week, Drupal founder Dries Buytaert shared an update on the arrival of Drupal 9. We have a date -- ish. And we know that with the arrival…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
Social Media Can Be a Winner for Sports Organizations
In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…
'Spring' Cleaning for Content - Focus on TRUST-worthiness
What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy. It may be a…
Earn Your Way In
Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…
Canadian Agency Northern Commerce Brings Home Google's Highest Award
For Immediate Release: LONDON, ON – October 7, 2019 — Northern Commerce is the winner of the 2019 Google Premier Partner Award for Growing Businesses…