Why I Drank the Blue Kool-Aid
This month I celebrate one year at Digital Echidna. Over these past 12 months I've worked with clients exclusively on Drupal solutions. I've…
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The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
Social Media Can Be a Winner for Sports Organizations
In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
'Spring' Cleaning for Content - Focus on TRUST-worthiness
What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy. It may be a…
Canadian Agency Northern Commerce Brings Home Google's Highest Award
For Immediate Release: LONDON, ON – October 7, 2019 — Northern Commerce is the winner of the 2019 Google Premier Partner Award for Growing Businesses…
Earn Your Way In
Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…
Our Roots Extend Beyond the Forest City
At Digital Echidna, we want to use our knowledge and expertise to make a difference. As you’ve often heard my colleagues here say, the open-source…
Can You Get Steak ... at a Hamburger Price?
Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…
Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…