Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…

The three of us were back at our desks this week having returned, all fired up, from the Acquia Engage conference in New Orleans. I’m back home in…

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…

"Why do I need a CMS?" "I don’t have time to be updating my website!" At Echidna we work most commonly on a CMS (content management system) called…

What it is is an opportunity. What it is is a chance to learn. What it is is a chance to meet some of the top information technology leaders in their…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…